Men And Emotion: What Do We Know? [INSIGHT]

August 30, 2013

23468There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice. When more is needed, neuroscience can provide the missing insights and direction for the brand. So what do we know at this point about men’s emotions when it comes to advertising? Here’s a few trends plus some neurological facts about the male brain. Read the rest of this entry »

Mobile expands its share of Worldwide Digital Ad Spend

August 30, 2013

emarketer-logoMobile is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide. While mobile internet ad spending as a share of the total digital market is largest in North America, it’s growing in every region around the world. Read the rest of this entry »

The History of Mobile Technology in Business. [INFOGRAPHIC]

August 30, 2013

23469Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use. Read the rest of this entry »

The case for the Culturally Competent Health Marketing [REPORT]

August 29, 2013

23467Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.

While companies across industry sectors have focused their attention on this emerging market, the health care industry has lagged behind. Read the rest of this entry »

Blogging Stats 2013 [INFOGRAPHIC]

August 29, 2013

23462It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets. Read the rest of this entry »

A Brand Manager’s Video Campaign Checklist

August 29, 2013

checkIn a majority of marketing-driven companies today, brand managers typically have the final say on their product’s media plan (take a look at the consumer packaged goods industry, for example). Given the far-reaching demands placed on brand managers – from volume forecasting to business reviews – many would agree that a great deal of trust must be placed on media planning agencies to deliver a plan that serves the best interest of the advertiser. Read the rest of this entry »

Chief Marketing Officers find it Difficult to Prove impact of Social Media Investments. [INSIGHT]

August 28, 2013

23449Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete return on this investment, according to The CMO Survey. Read the rest of this entry »