Univision launches ‘Hispanic 411: Insights to Grow Your Business’ Webinar Series.

Univision Communications Inc. announced that it has launched a new webinar series “Hispanic 411: Insights to Grow Your Business.” Implemented by Univision’s Client Development Group. The Hispanic 411 webinar series will help marketers further develop and execute strategies to win with Hispanic consumers.

The first Hispanic 411 webinar takes place on Wednesday, Sept. 28 at 2 p.m. ET and is open to all brand marketers and agency professionals. The hour-long interactive discussion will showcase insights from recent video ethnographies conducted with bicultural Hispanics in key markets across the U.S. revealing: the keys to understanding acculturation; how emotion and language are inseparable; and why reaching Hispanics “in culture” is critical. To register for the webinar, please click here.

“As we work with marketers and agencies across the country, we often get asked questions like ‘which of my brands has a right to win,’ to ‘which creative execution will drive action,’” said Lisa McCarthy, executive vice president, Client Development Group at Univision Communications. “Through this webinar series, we aim to answer these types of questions on a wider scale and help marketers engage Hispanics. We will feed the industry’s insatiable appetite for actionable information on this powerful consumer group.”

Leading the conversation on acculturation and language on Sept. 28 are Univision’s Graciela Eleta and Liz Sanderson. Eleta is senior vice president of Univision’s Client Development Group. She spent 21 years at Procter & Gamble, most recently as vice president for Multicultural Business Development where she was responsible for developing marketing and retail strategies to reach Hispanic and African-American consumers. Among her professional accolades, she was honored as one of Advertising Age’s 2009 Women to Watch.

Sanderson is a senior director in the Client Development Group leading consumer packaged foods and shopper marketing. She is also a veteran of Procter & Gamble, spending 16 years there honing her skills in brand development and restaging, commercial innovation and go-to-market strategy.

Throughout the coming months, Univision will host additional webinars on topics such as Hispanic creative, the Hispanic patient and the Hispanic sports fan.

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