Sports and Social Media: The Winning Pair

The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, released October 11 the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Sports and Social Media.

The report is being distributed exclusively in the U.S. Hispanic market by HispanicAd.com. It is available at no charge to all who wish to download the report, thanks to the support of ESPN Deportes, Fox Deportes, GOL TV, GLR and impreMedia.

“When it comes to reaching Hispanic men and women, linking in with a Sports brand – whether it be an athlete, a team or a league – has proven to be extremely popular … and effective,” says Jacobson, a veteran journalist and Hispanic media marketing strategist whose recent projects include Hispanic Sports Overview 2010 and Adelante Media Group’s Power of Emerging Markets report.

“Hispanic marketing and advertising professionals have been inundated with facts and figures about the importance of social media in reaching affluent Latinos. According to Mintel, 1 in 5 U.S. Hispanics now access the internet primarily from a smartphone. There is no longer a digital divide. For brands that seek to connect with Hispanics and grow their ROI, social media – combined with sports – only seems like a natural path to sales success.”

To download report CLICK HERE.

The Hispanic Market Overview series of reports are produced by the Adam R Jacobson Editorial Services & Research Consultancy, based in Miami Beach, Florida. The next scheduled report is set for a March 2012 distribution date.

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