Fernando Figueredo has been named Director of Communications and External Affairs for Miami-Dade County. Prior to that, he was the Chair of the Public Relations and Advertising Faculty in the School of Journalism and Mass Communication at Florida International University.
Figueredo’s experience includes the development and implementation of public relations and advertising campaigns with a global strategic communications focus for such prestigious multinationals as AOL, AT&T, BellSouth, Ford, Hewlett Packard, Lucent Technologies, MasterCard, Merck, Microsoft, Volkswagen, among others. He has also been instrumental in the development of economic development and tourism campaigns for countries such as Panama, Costa Rica, and Guatemala, in addition to major global cities such as the City of Miami, Buenos Aires, and Seville, Spain.
Prior to joining FIU, Figueredo was a partner with Porter Novelli, a global public relations agency headquartered in NY with offices in 62 countries, where he was the Managing Director for the 17 country network of agencies in Latin America. He also led the Multicultural practice for the agency. In addition to profit and loss (P&L) responsibilities, he also formed and led the Crisis Management Task Force for the Latin America region.
Previous to that, Figueredo served as Vice President of Corporate Communications for America Online-Latin America, a publicly traded joint venture (NASDAQ: AOLA) between AOL and the Cisneros Group of Companies, which is one of the top multimedia companies in Latin America. He was responsible for all public relations and corporate communications activities, including all financial and consumer communications in the U.S., Latin America and European markets. As such, he was the principal spokesperson to the global news media. He was also responsible for U.S. Hispanic market initiatives.