Media Comparisons Study. [REPORT]

The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing.

Among them are:

– Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.

– Consumers credit TV ads as more influential in making a purchase decision.

– TV commercials drive viewers to go online to find out more.

– Broadcast, and local broadcast stations are chosen first for news over cable networks.

To view overview of the full study CLICK HERE.


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