Ethnodynamics: Understanding the Principles to Multicultural Marketing. [INSIGHTS]

By Yahoo! and Mindshare

Multicultural marketing has become an important priority for leading brands today, and with good reason. Ethnic minorities now represent $2.5 trillion in buying power, and that number continues to grow. In fact, the Hispanic and Asian populations within the US have experienced a 43% increase since 2000. Additionally, 7 in 10 ethnic minorities state that ethnicity is a significant part of their identity.

Based on growth rates, spending prowess and the important role ethnicity plays in consumers’ lives, Yahoo! and Mindshare partnered with Added Value to conduct a comprehensive study aimed at helping marketers understand what drives ethnic identity and ultimately what brands need to consider when building their multicultural marketing plans.

Below you will find four downloads that offer insights:

Multicultural, CLICK HERE.

African Americans, CLICK HERE.

Hispanics, CLICK HERE.

Hispanic Webinar presentation by Yahoo, CLICK HERE.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: