Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview, presented by López Negrete Communications.
This downloadable and easy-to-digest report, produced as a PDF for advertising, marketing, social media, and PR professionals who seek to increase their ROI by increasing their multicultural efforts, features insightful information and discussions of the key issues facing Hispanic media, advertising agencies, and marketing and advertising professionals.
Hispanic Market Overview, presented by López Negrete Communications is produced exclusively for HispanicAd.com, the Hispanic market’s leading advertising and media news and information site.
“This year’s report will build on the previous three editions of Hispanic Market Overview by offering a richer look at the rapid embrace of digital, social and mobile platforms by multicultural media and marketers,” says Jacobson, who launched Hispanic Market Overview in 2010 after a lengthy career as a journalist focused on Hispanic marketing and media. “Hispanic Market Overview, presented by López Negrete Communications is designed to provide the highest level of insight and observations from many of the Hispanic marketing and media world’s key players themselves.”
The 2013 edition of Hispanic Market Overview, presented by López Negrete Communications, features interviews with Acento CEO Roberto Orcí, López Negrete Communications CEO Alex López Negrete, Alma Chief Creative Officer Luis Miguel Messianu, Richards/Lerma principals Aldo Quevedo and Pete Lerma, Fox Hispanic Media chief marketing officer Oswald Mendez and EVP/Sales Tom Maney, Univision Communications EVP/advertising sales Steve Mandala, Telemundo SVP/Sales Joe Bernard, Discovery Networks US Hispanic GM Ivan Bargueiras, NuvoTV SVP/Ad Sales Craig Geller and programming head Bill Hilary, People en Español publisher Monique Manso, DishLATINO VP/Marketing Alfredo Rodriguez, Digilant head of multicultural initiatives Rafael Hernandez, Batanga Media VP/Marketing Natalia Borges, ESPN Deportes VP/Programming and Business Units Freddie Rolon and GM Lino Garcia, Fox Deportes GM Vincent Cordero, Radio Ink chairman/publisher B. Eric Rhoads, and research expert Carlos Viramontes.
The 2013 edition of Hispanic Market Overview, presented by López Negrete Communications, focuses on the following topics:
* The importance of research in guiding marketing, programming and sales at Hispanic media and Hispanic advertising agencies.
* The cross-platform convergence and the importance of digital, social, and mobile media in the U.S. Hispanic market.
* Top advertisers in Hispanic magazines and Hispanic websites, according to Media Economics Group.
* Ad spending trends in Hispanic media, according to Kantar Media.
* Population statistics and trends from Census 2010 and Pew Hispanic Center analysis.
“As we discuss throughout Hispanic Market Overview 2013, Spanish-language media is alive and well, and growing,” says Jacobson, who served as a multicultural analyst with global market research firm for much of 2012 and is the principal analyst for Arbitron’s Hispanic Radio Today 2010 and Hispanic Radio Today 2011. “Digital platforms are bringing culturally relevant content-and marketing messages-to a growing group of consumers that use Spanish, or English, or both. Pending immigration reform will increase the need for relevant Hispanic media. An improved economy could bring another wave of immigrants from Latin America to the U.S. Hispanic advertising professionals already know this. The question is this: Are multicultural marketers willing to listen and learn?”
Adam R Jacobson is a veteran journalist and multicultural media marketing strategist who served as a senior editor at Hispanic Market Weekly before launching his own consultancy in January 2010. He began his career in 1993 at HISPANIC Magazine, and served on the launch staff of Latina Style Magazine. From 1995-2006 he held several editorial positions at former industry trade publication Radio & Records and is a frequent conference speaker and panel moderator on Hispanic media and multicultural marketing trends. Jacobson’s work as a journalist has appeared in The Miami Herald, Latin Trade and LatinBusinessToday.com. He also serves as a corporate strategist for multicultural broadcast companies Davidson Media Group and Adelante Media Group.
Hispanic Market Overview, presented by López Negrete Communications is produced by Adam R Jacobson and distributed through a sales and marketing partnership with HispanicAd.com. AAAA (The 4As) members also are provided a complimentary copy of the report.
To download report CLICK HERE.