How do you effectively leverage online advertising to build your brand? There are a lot of opinions floating around, but what really works? In January of 2013, Vizu partnered with the CMO Council to assess the potential for the industry in 2013 and identify best practices for leveraging your online brand advertising.
Our survey of over 500 brands, agencies, and publishers found that there is staggering opportunity for the growth of online brand advertising across all screens and platforms in 2013, but the outlook could be dramatically improved if the industry works together to clean up the “metrics morass” in the online medium and use a common measurement for online brand advertising effectiveness.
In this brand case study, you will learn:
– The continued growth of online brand advertising – increasing online brand budgets by over 65%?
– The new media mix that brand advertisers plan to invest in, and how to leverage it
– The specifics on exactly what brands and agencies are looking for in selecting partners to drive overall strategy and individual campaigns
To download report CLICK HERE.