Mobile expands its share of Worldwide Digital Ad Spend

August 30, 2013

emarketer-logoMobile is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide. While mobile internet ad spending as a share of the total digital market is largest in North America, it’s growing in every region around the world. Read the rest of this entry »


The History of Mobile Technology in Business. [INFOGRAPHIC]

August 30, 2013

23469Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use. Read the rest of this entry »


Marketers to spend almost 1/3 of Digital Media Dollars on ‘3-Screen Digital Marketing’. [REPORT]

August 23, 2013

23401Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe. The study, which was conducted by independent research company Advertiser Perceptions, polled hundreds of digital media executives from across the U.S. to uncover how they view present and future opportunities for cross-device advertising. Read the rest of this entry »


Marketers to spend almost 1/3 of Digital Media Dollars on ‘3-Screen Digital Marketing’. [REPORT]

August 22, 2013

23401Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe. The study, which was conducted by independent research company Advertiser Perceptions, polled hundreds of digital media executives from across the U.S. to uncover how they view present and future opportunities for cross-device advertising. Read the rest of this entry »


Mobile pushes US Digital Ad Market Higher.

August 22, 2013

emarketer-logoUS digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates. Read the rest of this entry »


Automakers shift investment from traditional ads to digital strategies for launches. [INSIGHT]

August 21, 2013

pwcConsumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers. Read the rest of this entry »


Execs embrace Real-Time Social Apps for Engagement.

August 19, 2013

emarketer-logoAlthough content marketing and social media marketing are often talked about in separate conversations, the two are closely intertwined for marketers who have fully embraced the latter. Social media provides a great channel for brands and others to deliver content marketing to prospective audiences, but this also requires posting new material at a fast pace in order to keep the social audience engaged. Read the rest of this entry »