Hispanic Adult Millennials and Cars

August 28, 2013

tr3s InsightBy Insight Tr3s

Many Hispanic Millennials are living with their parents well into adulthood to reduce their overhead costs. But with the exception of those with public transportation access, most still need a car to get around. How do their behaviors and choices about cars compare to non-Hispanic Millennials and foreign-born Hispanics in their thirties? Read the rest of this entry »


Home Broadband 2013. [REPORT]

August 28, 2013

pew-logoSome 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to the Pew Research Center’s Internet & American Life Project. The survey also found that 3% of American adults go online at home via dial-up connections. Read the rest of this entry »


How Social is Reshaping Holiday Shopping This Season. [INFOGRAPHIC]

August 28, 2013

23438The vast majority of consumers (92%) trust earned media more than any other form of advertising, says this week’s infographic, based on a study by Crowdtap. That’s the basic reason why social media and peer recommendations are transforming the way consumers discover and shop for holiday gifts. The study shares insights into the habits and preferences of social holiday shoppers, which marketers can use to drive red-hot results during the Winter holidays. Read the rest of this entry »


The Hispanic Satisfaction Paradigm.

August 26, 2013

logo-1Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What?

For those who have worked with Hispanic marketing over the past few decades, the term “brand loyalty” was synonymous with Hispanic consumers. Recent customer experience and best practices research conducted across several industries has uncovered a surprising finding:

Hispanics show a much higher churn rate than non-Hispanic customers. Read the rest of this entry »


Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT]

August 25, 2013

23423A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture. The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level. Read the rest of this entry »


The Not-So-United States of Technology. [INSIGHT]

August 25, 2013

harris-logoFear of technology’s impact on our lives is nothing new. Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring. Read the rest of this entry »


US Total Media Ad Spend Inches Up, Pushed by Digital

August 23, 2013

emarketer-logoeMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels, according to our most recent forecast of US ad spending. Read the rest of this entry »