Execs embrace Real-Time Social Apps for Engagement.

August 19, 2013

emarketer-logoAlthough content marketing and social media marketing are often talked about in separate conversations, the two are closely intertwined for marketers who have fully embraced the latter. Social media provides a great channel for brands and others to deliver content marketing to prospective audiences, but this also requires posting new material at a fast pace in order to keep the social audience engaged. Read the rest of this entry »

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Twitter use Rises across US Age Groups.

August 12, 2013

emarketer-logoSocial networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau. Read the rest of this entry »


Consumers have preferences for Personalized Digital Ads.

August 6, 2013

emarketer-logoPersonalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US internet users said they would like to receive personalized ads or recommendations online. Read the rest of this entry »


Digital set to surpass TV in Time Spent with US Media.

August 3, 2013

emarketer-logoAverage time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults. Read the rest of this entry »


The art of successful mobile brand advertising. [REPORT]

July 31, 2013

millerbrown-logoIn celebration of creativity and in preparation for the 2013 Cannes Lions International Festival of Creativity, the IAB has created a unique, comprehensive view of today’s mobile creative best practices. This report contains the findings from research based on Dynamic Logic data from more than 100 mobile campaigns, and Millward Brown Firefly’s in-depth interviews with a variety of creative agency leaders about their thoughts on mobile creative best practice. Read the rest of this entry »


he year of the Curator. [VIDEO]

July 28, 2013

cheskin-logoMarketers – we’ve news for you. The bad news is that, with the internet as the enabler and social media as the driver, today’s consumers are the new brand custodians. Yes, your power base is being eroded. Read the rest of this entry »


Social Media drives a small Share of Online Consumers to Retail Sites.

July 25, 2013

emarketer-logoDigital resources have upended the traditional linear path-to-purchase model, with consumers now relying on a number of resources to shop for and purchase goods online. Social media has certainly played a role in that process, but research from L2 Think Tank found that little traffic was flowing from social media to retail sites. Read the rest of this entry »