Blogging Stats 2013 [INFOGRAPHIC]

August 29, 2013

23462It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets. Read the rest of this entry »


Chief Marketing Officers find it Difficult to Prove impact of Social Media Investments. [INSIGHT]

August 28, 2013

23449Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete return on this investment, according to The CMO Survey. Read the rest of this entry »

How Social is Reshaping Holiday Shopping This Season. [INFOGRAPHIC]

August 28, 2013

23438The vast majority of consumers (92%) trust earned media more than any other form of advertising, says this week’s infographic, based on a study by Crowdtap. That’s the basic reason why social media and peer recommendations are transforming the way consumers discover and shop for holiday gifts. The study shares insights into the habits and preferences of social holiday shoppers, which marketers can use to drive red-hot results during the Winter holidays. Read the rest of this entry »

Marketers to spend almost 1/3 of Digital Media Dollars on ‘3-Screen Digital Marketing’. [REPORT]

August 23, 2013

23401Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe. The study, which was conducted by independent research company Advertiser Perceptions, polled hundreds of digital media executives from across the U.S. to uncover how they view present and future opportunities for cross-device advertising. Read the rest of this entry »

Mobile pushes US Digital Ad Market Higher.

August 22, 2013

emarketer-logoUS digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates. Read the rest of this entry »

Automakers shift investment from traditional ads to digital strategies for launches. [INSIGHT]

August 21, 2013

pwcConsumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers. Read the rest of this entry »

Marketers remain Unsure Of Social’s Value.

August 19, 2013

forrester-logoWith nearly 100% of marketers using social media — ranging from branded Facebook and Twitter accounts to blogs, forums, and paid ad placements — it’s little surprise that Forrester forecasts US marketers alone will spend $4.8 billion on social marketing tactics in 2013 and marketers throughout the world will add billions more to that figure. Read the rest of this entry »